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Companies that create value for customers, employees, community, and investors, create, as a result of creating value, above average profits for themselves. After all, what is it that your customers are buying from you if not value? Just think about how your business might be different if you put all your energy into creating value. It's more challenging than ever to do business and create profit.
The working world of business as we knew it is no longer recognisable. Familiar routines have disappeared. Organisations need to accept that the world is uncertain. The critical component for companies and for employees will be the ability to be comfortable with uncertainty and be able to quickly adapt.