The last recession taught smart companies a valuable lesson – while poorly managed companies bunkered down in survival mode, innovative companies snuck up and took the hibernating companies’ market share.
Strategic plans, marketing, technology and capital investment are clearly important, but emotional commitment of the people using the tools and executing the plans is what determines whether companies sink or soar.
This is the first post in a series featuring Drake Employees across Canada. My name is Ben Gottlieb, and as Drake International’s Marketing Intern for the summer I will be sharing profiles on some of Drake’s staff.
When you hire, don’t rescue desperation. Many skills you can train,but inspiration isn’t easy to develop and actually takes a bit of work. Take the time to evaluate the whole person, not just their curriculum vitae.