How to be an Employer of Choice: 3 Green Flags Your Business Should Emphasise

Drake Editorial Team

Hiring the right employees is crucial to the success of your business, but in this candidate-tight market it’s also important to consider the traits that make up a good employer. Not only does this aid in the development of your employer brand, but it can also entice high-quality talent to aspire to work for you.

Here are three green flags of a good employer:

1. Transparency:

Transparency is a vital trait for any good employer. A good employer will be transparent by providing all the relevant information about the job and company up front. They should also be clear about the job responsibilities, expectations, compensation, and benefits. The person hiring should have full authority to negotiate the terms and conditions of the job. This shows the candidate that they are not going to be misled or fall into a job that will make them unhappy and unmotivated.
A transparent employer is also more likely to have a culture of openness and honesty. Employees who feel that they can speak openly with their employer are more likely to feel engaged and motivated in their work. A transparent employer is also more likely to build trust with their employees, which can lead to higher levels of loyalty and retention.

2. Responsiveness:

Great companies don’t mess around. If they say they’ll call at a certain time, they will, and will readily answer enquiries within a reasonable time. A good employer understands that their employees are their most valuable asset and will make sure that they feel valued and appreciated. They will respond promptly to their employees' requests and concerns, and they will make an effort to communicate regularly with them.
A responsive employer is also more likely to be proactive in addressing any issues that may arise in the workplace. They will take the time to listen to their employees' concerns and work with them to find a solution.

3. Easy-to-find information about them on their website:

A good, professional company will always list information about them on an SEO friendly website. This includes information about their offering, their location and more details about the company such as their values. This information should be easy to find and should be presented in a clear and concise manner, so that top talent can easily research the company before applying for the job and ensure that their values align.


In conclusion, being a good employer requires transparency, responsiveness, and making it easy for potential employees to learn about your organisation. By demonstrating these green flags, you will be more likely to attract top talent and create a positive work environment that promotes engagement, productivity, and success. Remember, your employees are your most valuable asset, and by treating them well, you will be investing in the future of your business.


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